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‘Men have changed’: Mens Collective hopes to smash stereotypes with new ad

A men’s club aimed at challenging men to talk about what it means to be a man in today’s society, The Mens Collective, has created an ad highlighting how men have changed.

The 40-second ad created by Magnum Opus Partners labels all the different things ‘traditional’ men do such as watching football, drinking beer, working, fishing, camping, eating meat and going to the pub, concluding with the statement “men have changed”.

The campaign aims to encourage men to talk about their changing role in society at The Mens Collective sessions.

Pat Langton, creative director at Magnus Opus Partners, said in a statement: “The Mens Collective is doing great things for men’s mental health and we saw a creative opportunity to help their brand grow and get more people to be aware of what they’re about.

“With limited budget we had to be smart about what we did and how we did it.

“Most importantly the client is really happy with what we’ve done and we look forward to seeing the results.”

Stephen Yolland, partner at Magnum Opus, said: “This campaign speaks to a truth about the modern man. There’s nothing better than a simple headline based campaign that not only gets you thinking but also makes you want to know what this brand is about.”

Credits:

  • Agency: Magnum Opus Partners, Melbourne
  • Executive Creative Director: Mike Allen
  • Creative Director: Pat Langton
  • Copywriters: Stephen Yolland & Pat Langton
  • Art Director: Johnathan Akiki
  • Account Manager: Alicia Yeoh
  • Production: Magnum Opus Partners
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