‘Men have changed’: Mens Collective hopes to smash stereotypes with new ad

A men’s club aimed at challenging men to talk about what it means to be a man in today’s society, The Mens Collective, has created an ad highlighting how men have changed.

The 40-second ad created by Magnum Opus Partners labels all the different things ‘traditional’ men do such as watching football, drinking beer, working, fishing, camping, eating meat and going to the pub, concluding with the statement “men have changed”.