Bell & Bone appoints Savi Communications to its PR account
Marketing agency Savi Communications has won the PR account for dog food brand Bell & Bone.
The agency will be raising the profile of Bell & Bone through profiling, product placement and event amplification.
Bell & Bone is a boutique dog food brand
Savi Communications’ services include brand strategy, brand identity, brand experience, public relation and media. The public relations arm is led by Leah Hubay.
Reflecting on the new account, Hubay noted Bell & Bone is in demand due to the increase in animal adoptions in lockdown.
“With dog adoption rates skyrocketing and Australian made healthy, quality and nutritious products leading the way for category growth, Bell & Bone is on an upward trajectory which we are delighted to be part of,” she said.
“As a team of dog parents, we believe in the vision of Bell & Bone to revolutionise the pet food category with purposeful food and transparency in a fairly unregulated industry.”
Bell & Bone is an Australian business based in Melbourne. Founder, Arianne Sackville, said: “Savi was always going to be the agency of choice for me, having received many great reviews and seeing their work. In addition, the Savi team are genuine dog lovers, and I was after an agency who understood and believed in my vision.”
