Global out-of-home industry says 2021 is ‘our second chance’

August 6, 2020 3:38

The out of home (OOH) industry is positioning next year as the world’s second chance to re-evaluate what is dear to them, in a global campaign asking whether the new habits and values picked up in lockdown will be sustained into 2021.

Billboards appearing in 30 countries across five continents, and in 10 languages, will ask whether people will still value essential workers and maintain their newly acquired hobbies in 2021.

The billboards will appear in 30 countries

The campaign is a collaboration of the World Out of Home Organisation (WOO) and UK-based creative agency, New Commercial Arts. The OOH space for the campaign is estimated to be valued at US$25m.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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