Ben Dixon’s Fonto formally launches into Australian market
Fonto has launched its single-source data offering into the Australian market.
Fonto’s CEO is Ben Dixon, the previous CEO of data investment management at WPP AUNZ.
The announcement:
Following successful capital raises of over $5 million and the launch of two B2C brands, consumer data business Fonto has formally launched into the Australian market. Fonto seamlessly integrates transactional data with consumer research to create a unique data ecosystem, focussed on helping businesses make better decisions.
CEO Ben Dixon says “Our technology allows us to create a far more accurate and insightful picture of what Australians are thinking, feeling and doing, removing many of the frustrations that have surrounded traditional market research. Working either directly with corporate clients or alongside partners in the research, analytics and consulting arenas we are bringing a unique solution to a range of business problems”
Through its wholly owned data assets, Fonto analyses over $20bn of de-identified transactions, directly connected to research responses, organised and curated into a single source data ecosystem.
Dixon added: “As our transactional data is updated on a daily basis, we can offer rapid insight into the changing dynamics of dozens of categories, a proposition that is resonating in the Australian market”
This has never been more relevant as we witness rapid movements in spending habits with states going in and out of lockdown, requiring faster and better-informed decision making.
Fonto already has a stable of blue-chip clients in media, energy, fast food and grocery, as well as deep partnerships in the research and consulting sectors. They offer a unique means of measuring market share, category dynamics, impact of promotional activity, and in-the-moment understanding of customer experience.
Source: Fonto media release
