Ben Sharp, former managing director at AdRoll, takes helm at ADMA

Industry body the Association for Data-Driven Marketing and Advertising (ADMA) has appointed Ben Sharp to its leadership team, following the departure of Jodie Sangster as CEO.

Sharp, however, will take on the role of managing director of ADMA, rather than CEO, with Steve Sinha remaining as acting CEO for ADMA’s Australian Alliance for Data Leadership (AADL). The ADMA CEO role will not be directly replaced.

Sharp will lead ADMA as MD, rather than CEO

AADL will continue its search for a permanent CEO replacement.

Sharp was most recently managing director of AdRoll, but departed late last year as the adtech company rolled back its local operations.

ADMA said under Sharp’s leadership, the organisation will continue to drive the data-driven marketing agenda, ensuring members and the broader industry can maximise the opportunities presented by data, technology and digital.

Sharp said he will focus on education and broaden the benefits ADMA provides. He will aim to increase government representation, deliver best-in-market events and networking opportunities, and grow the IQ educational platform.

“I’m hugely excited to join ADMA at a critical time where the collision of data, CX, and emerging technologies is creating huge opportunities and will lead where the media and marketing industry goes over the coming year,” he said. “ADMA id a 50-year-old organisation that has always been at thew forefront of new product and technology disruption. My vision is to expand and evolve its position even deeper as the leading education provider and go-to resource for our 600 member organisations, and the industry at large that wants to be informed, stay connected and achieve professional and commercial growth,” he said.

Steve Brennen, chairman at AADL threw his support behind Sharp.

“Ben’s extensive and varied experience builds solidly on the momentum Jodie Sangster has built for ADMA over the past seven years,” he said. “She leaves the association in great shape, and Ben will bring a great new perspective and drive ADMA’s next phase of growth.

“As data becomes increasingly integral to business, government and consumers we are faced with big opportunities as well as industry challenges that need to be tackled. Ben’s energy, expertise and direction will drive this agenda and ensure the industry has strong support and representation in a time of rapid change and evolution.”

Sangster remains as CEO of ADMA and AADL until late April, and Sharp will commence on 4 April as MD.


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