Bench hires Esther Carlsen as commercial director

Digital agency Bench has hired Esther Carlsen as its commercial director.

The announcement:

{SYDNEY, NSW, February 18, 2019} Joining Bench in the newly created role of Commercial Director ANZ, effective 20 February 2019, Esther brings her impressive repertoire of programmatic ad platform experience and leadership, at an exciting time for Bench.

Esther previously led the commercial operations of Acxiom and LiveRamp after heading up the largest global programmatic media and technology platform, Xaxis. She will now be spearheading the vastly evolving commercial operation in the Australia/New Zealand region for Bench. Esther’s focus will be on Enterprise brands and Agency solutions, with the view of conquering the challenge of transparency and data unification within the industry.