Bench PR appoints Michelle Bong

Bench PR has appointed Red Agency’s Michelle Bong to the role of senior consultant.  

The announcement:

Melbourne, 16th November 2010: BENCH PR has appointed ex Red Agency Michelle Bong to the position of senior consultant to work on the agency’s growing list of clients.

Bong joins BENCH PR with over 16 years PR experience in senior agency and in-house roles.

Established in 2008, BENCH PR specialises in developing and implementing communications programs for technology and online businesses. Clients include Retail Directions, LogicalTech, Synnex, IFS, Attachmate, NetIQ, Netsolutions and Advanced Solutions International.

“It’s refreshing to see a tech PR agency doing well in Melbourne and I’m pleased to be part of BENCH PR’s growth and success,” said Michelle Bong, senior consultant at BENCH PR.

Most recently Bong worked as Account Director for Red Agency, where she was responsible for growing the Melbourne client base and developing PR and analyst campaigns for NEC and Tellabs.

“Michelle’s knowledge and experience of the IT industry will greatly benefit our clients and help us to continue delivering results focused PR programs. I want to enable senior consultants get on with the business of doing PR and advising clients rather than hierarchy and that means operating a very flat structure. Melbourne is fast becoming the technology hub of Australia and it’s great to finish off a successful year with Michelle on board,” said Jocelyn Hunter, Director, BENCH PR.

Source: Bench PR press release


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