Tsuki picks up new business
PR agency Tsuki has won the account for Preshafruit Fruit Juices and Coulis – in partnership with The Fuel Agency.
The announcement:
Sydney, 16 November 2010 – Tsuki in partnership with The Fuel Agency Sydney expands its consumer lifestyle portfolio with a new client win in the FMCG sector. Following a competitive pitch against three other agencies, Tsuki has been appointed to manage the Preshafruit Fruit Juices and Coulis PR account working in conjunction with Fuel.
Tsuki will be managing an extensive PR campaign including sampling, media relations and sponsorship. Tsuki was chosen by The Fuel Agency for their strong results-orientation and network of relationships. Edweana Wenkart, managing director at Tsuki, said:
“Preshafruit is aligned with our own brand values –premium quality, innovative and oodles of personality. It’s the kind of juice I am proud to serve at home. We’re very excited to bring our skills to the marketing mix, working with The Fuel Agency, to generate excellent outcomes for Preshafruit.”
Preshafruit was voted World’s Best New Juice and Best New Beverage concept at the 2009 Foodbev.com Beverage Innovation Awards. Preshafruit fruit juices and coulis are pressurised cold (not heat pasteurised) using a revolutionary technique (High Pressure Processing, HPP) that preserves flavour, texture, colour, smell and nutrition.
The recent Preshafruit win complements Tsuki’s consumer lifestyle client portfolio which includes Volvo Car Australia.
Source: Tsuki press release
