Benjamin Harrison returns as Re Sydney managing director

Benjamin Harrison is back in Australia as the new managing director for M&C Saatchi’s brand and experience design business; Re Sydney.

Having spent more than six years with the business, Harrison returns to Australia from London where he moved in 2017 to establish Re London.

Benjamin Harrison

Harrison joined the business in 2014 as strategy director for Sydney, and led strategy for local clients Optus, Commonwealth Bank, Slater & Gordon and Uniting, and more.

While in the UK, Harrison grew Re London from a staff of just three employees to a team of 25, with the agency now holding clients including FIFA, OPPO and Swisscom, plus UK tech brands like Bango, Verint and ReceiptBank.

Harrison said the reach and scale of Re’s design work in Australia is incredible.

“Starting Re in London, we were competing head-to-head with the world’s best in design: Wolff Olins, Koto and Made Thought,” he said.

“But Re’s approach of connecting board-level strategy through to everyday people through design really resonated. Clients want brand consultancy and the design craft.

“The incredible thing about Re in Australia is the reach and scale of our design work. Almost every Australian will have at approximately two daily interactions with something Re has designed.

“That might be banking on the CommonwealthBank app, shopping at Woolworth or Big W store, or using an Optus product. That’s pretty huge.”

Harrison’s appointment in Australia comes shortly after an expansion of Re Sydney’s strategy team, led by head of strategy Sonja Kallstrom.

Re founder and CEO Patrick Guerrera said Harrison’s appointment comes at a “critical” time.

“Ben’s return back to the Sydney business could not come at a more critical time. His leadership of transformative brand projects across the United Kingdom, Europe and the US, offers Sydney the bench strength we need as we move into a busy 2021.

“His deep experience across all our capabilities, specifically data-led experiential programs is critical to enhancing our extended client offering.”


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