Football Australia officially replaces the FFA name
The governing body of football in Australia, the Football Federation of Australia, has successfully implemented a new entity name following the resolution at its Annual General Meeting last month.
The name ‘Football Australia’ has officially replaced Football Federation Australia, regularly abbreviated to FFA.
Football Australia chief executive officer, James Johnson, said the transition to the new company name of Football Australia signifies a new era for the game in pursuit of a fresh strategic agenda.
“Last month we received unanimous Congress support to change the name of Football Federation Australia to Football Australia,” Johnson said. “This change had overwhelming support following a consultation process as part of the development of the XI Principles for the future of Australian football and marks a return to the roots of football in Australia.
It’s been an eventful year for Football Australia. Amongst the turmoil created by first bushfires and then the COVID-19 pandemic to scheduling and broadcast agreements, the association has also been working on a bid to co-host the FIFA Women’s World Cup 2023, which it successfully achieved in earlier this year.
It has also officially handed over control of the A-League to the clubs. The clubs will now be responsible for the management of the league, this includes the marketing and commercialisation of the A-League. With several clubs facing massive financial pressure as a result of the pandemic fresh capital is crucial in the short term.
The fixtures for the A-League will still be drawn up in conjunction with Football Australia, which wants the competition to move to winter so that it runs in tandem with the rest of the lower-tier leagues in Australia. This however would overlap with the three other key sporting codes in Australia, The National Rugby League, The Australian Football League and the Super Rugby.
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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