Leo Burnett Melbourne has created a ‘crèche for men’ inside Australia’s biggest shopping mall as part of a brand activation stunt for paving paint client Berger.
A ‘testosterone-filled refuge from shopping and women’ was set up in Chadstone shopping centre. Men were offered tips on what to put on their newly painted patios, as well as free beer, sport on TV and the advice of promo girls.
Credits:
- ECD – Jason Williams
- Creative Group Head – Andrew Woodhead
- Copywriter – Andrew Woodhead & Eamonn Dixon
- Art Director – Justin Nagorcka & Richard Walker