Mumbrella Bespoke Features

Our longer written features vary in size and style, but all are perfect for helping to create a narrative around a topic. They do this by being credible pieces of editorial in their own right that show, as well as tell, what makes you unique. They often do this by creating a feature around the topic your product or service addresses. Bespoke content can include:

Thought leadership Q&A interview (500 words)

Distribution: Appearance on the Mumbrella homepage; three appearances on the Mumbrella newsletter and Facebook boost.

See examples with Unbound, Icumulus and the Multicultural Communications Awards.

A shorter feature, of around 1000 words, that goes into more depth on a topic than a simple news story could.

Distribution: One day with a prominent position at the top of the homepage; three appearances on the Mumbrella newsletter; Facebook boost.

See examples with Facebook Blueprint

A long-form feature, up to 2,500 words, that will investigate a topic in detail and interview multiple people.

Distribution: One day with a prominent position on the homepage; three appearances in the Mumbrella newsletter; appearances on Facebook, Twitter and LinkedIn with a boost on Facebook, too.

See our examples with SpotX, FivebyFive and Phantom Billstickers.

A series of mini news stories, between 50-100 words, that will appear in the Mumbrella newsletter, the main driver of traffic to Mumbrella. These link to a short feature.

Distribution: Five appearances in our newsletter; content to remain on the homepage for a week.

See our work for Millennial 20/20.

A write-up of your event or presentation, that will be around 1000 words long that will run within two weeks of the event.

Distribution: Two appearances on our newsletter; content to remain on the homepage for a week.

See our examples with REA, Sojern and IAS.

Mumbrella’s long-form feature with SpotX addressed why broadcasters need to invest in new ad serving platforms

Categories: “Paid For” vs “Supported By”

All of our content falls into two categories, depending on how much editorial control you would like.

Supported by

Content produced by Mumbrella that is funded by a company or organisation. However, while the sponsor may suggest topics to cover, they cannot request changes and Mumbrella retains full editorial independence. The sponsor’s logo will appear around the piece, and it will be clearly marked as supported by.

This is ideal for companies or organisations that want to raise awareness of a topic or issue.

Paid for

Content created by Mumbrella that is funded by a company or organisation. While the piece may be written by Mumbrella, the sponsor will have the final say on a piece, and an agreed number of changes. The sponsor’s logo will appear around the piece, and it will be clearly marked at ‘Paid for by’.

The vast majority of our written pieces take this approach.

Want to find out more?

To see specific case studies and find out about pricing, you can request a copy of our media kit. Email ruby@mumbrella.com.au to find out more.

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