‘Immersive campaigns are now a reality’
Virtual, augmented and mixed reality are the marketing buzzwords of 2018 – but how can they actually help marketers?
Unbound is one of Australia’s leading producers and distributors of the tech, and is backed by the ASX-listed media company HT&E. Here, its founder, Ant Arena, gives an update of what’s achievable now, and what’s coming in the near future.
Augmented reality can map useful information on top of a live recording of a person’s surroundings
Today’s immersive experiences are hi-res, interactive and very affordable for consumer use. We’re on the cusp of mass adoption, you can feel the momentum. For VR, there’s around a million more headsets in Australia than this time last year – that’s the post-Christmas windfall. And that’s only going to grow as the hardware becomes cheaper, like the Oculus Go, which is also supported by Facebook ($319). AR adoption is hitting peak as nearly all phones and devices can now run the tech. In the very near future, you won’t need an app to run AR, as experiences will run natively from browsers like Chrome.
