So here’s a brilliant idea to postion your telco as cuddly and family friendly. Cast as the star of your ad John Jarratt, the man who played the terrifying serial killer in Wolf Creek.
Then for those who aren’t sufficiently traumatised to see the psycho on screen as a weirdo Telstra dad, put some spooky music in the background. Genius.
Taciturn loner who struggles to relate to people:
And Wolf Creek…
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This is one campaign that’s certainly going to get talked about – Dr Mumbo salutes the agency, BWM.