The best SEO strategy you’ve probably never heard of
In this posting from the LinkedIn agency influencer program, Next Marketing founder Jo Macdermott explains how you can put your business at the top of Google’s search results with its Rich Answers system
Search, Engine and Optimisation are three words that probably don’t spark a whole lot of enthusiasm in many marketers, except maybe those in the IT and web design industries.
It has always been challenging for any business, big or small SEO budget, to get found in Google’s organic search, but this has recently changed. Alterations in the way Google displays search results have created opportunities for businesses to not only get to the top of the search engine results but to actually get above the traditional listings and into the coveted “position zero” at the top of the page.
You 12 months behind:
https://www.searchenginejournal.com/optimize-content-googles-rich-answer-box/154424/
Strategy: a plan of action designed to achieve a long-term or overall aim
Tactic: an action or strategy carefully planned to achieve a specific end
How To’s are great content because they usually solve users problems with minimal amount of time. Google loves this as you are helping their users too to find an answer quickly.