Best of the world’s branded entertainment to be screened at BE Festival

festival branded entertainmentA screening of the world’s best branded entertainment – and analysis of what makes it effective – is to be presented at the Festival of Branded Content and Entertainment, to be held in two weeks at Luna Park in Sydney.

The screening will be curated by Danielle Long, who edits transmedia specialist The One Centre’s website Branded Arts Review which showcases the best brand funded content from around the world.

Long is a former editor of AdNews and worked at BMF as a brand and content specialist. The screening will encompass work from around the world.

The presentation will include video, digital and non-screen work.

Danielle Long

Long said: “2013 has really been the year for branded arts and entertainment. We are seeing increasing numbers of projects emerging from markets all over the world. It’s no longer just brands like Red Bull, Nike and Coca-Cola, there’s now a diverse range of brands from  automotive to fashion and even financial services embracing branded arts.”

The festival – consisting of a networking afternoon on October 2, followed by the conference and awards ceremony on October 3, is organised by Mumbrella’s parent company Focal Attractions.

Tickets to the Festival – and the programme – are available via this link.

Festival sessions announced so far include:


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