Best of the world’s branded entertainment to be screened at BE Festival
A screening of the world’s best branded entertainment – and analysis of what makes it effective – is to be presented at the Festival of Branded Content and Entertainment, to be held in two weeks at Luna Park in Sydney.
The screening will be curated by Danielle Long, who edits transmedia specialist The One Centre’s website Branded Arts Review which showcases the best brand funded content from around the world.
Long is a former editor of AdNews and worked at BMF as a brand and content specialist. The screening will encompass work from around the world.
The presentation will include video, digital and non-screen work.
Long said: “2013 has really been the year for branded arts and entertainment. We are seeing increasing numbers of projects emerging from markets all over the world. It’s no longer just brands like Red Bull, Nike and Coca-Cola, there’s now a diverse range of brands from automotive to fashion and even financial services embracing branded arts.”
The festival – consisting of a networking afternoon on October 2, followed by the conference and awards ceremony on October 3, is organised by Mumbrella’s parent company Focal Attractions.
Tickets to the Festival – and the programme – are available via this link.
Festival sessions announced so far include:
- How YouTube helped build Jimmy Kimmel’s TV audience
- Daft Punk, Rolling Stone and Coca-Cola to talk about creating real life experiences
- Boost’s Zombie apocalypse: The Monkeys to share a case study
- Brent Annells from Facebook to talk about integrating social media with broadcast TV for brands
- Steve Coll on using TVCs as a supporting medium for connecting audiences with content
- Intel to share their branded content creative process, including Offspring integration and native advertising
- Musician Ricki-Lee to talk collaborating with brands
- Dove Real Beauty Sketches and Dumb Ways to Die: the story behind two of the world’s most successful pieces of brand-funded viral content
- Jonathan Kneebone to debunk “naive” expectations
