Best of the world’s branded entertainment to be screened at BE Festival

A screening of the world’s best branded entertainment – and analysis of what makes it effective – is to be presented at the Festival of Branded Content and Entertainment, to be held in two weeks at Luna Park in Sydney.

The screening will be curated by Danielle Long, who edits transmedia specialist The One Centre’s website Branded Arts Review which showcases the best brand funded content from around the world.

Long is a former editor of AdNews and worked at BMF as a brand and content specialist. The screening will encompass work from around the world.

The presentation will include video, digital and non-screen work.