Best&Less celebrates the magic of Christmas via 99c
Australian value retailer Best&Less has launched its Christmas campaign via creative agency 99c.
The campaign showcases the retailer’s range of Christmas apparel, highlighting matching family Christmas pajamas, with animated characters bring a touch of magic to Christmas morning.
The creative aims to highlight all the moments that make Christmas such a magical time for children. From waking up to presents from Santa, to baking gingerbread cookies and cracking Christmas crackers, magic can be found in the simplest moments.
The campaign launches across OOH, BVOD, YouTube, social media, influencer, PR, digital and in-store.
Best&Less head of marketing, Janine Van Deventer said: “Christmas is the most magical time of the year for kids, and it is our commitment to the families of Australia to deliver on the magic for them and keep it affordable for their parents.
“Our customers have been loving our new Character Zone, so this year we reimagined our Christmas campaign to bring iconic festive characters to life. The demand for matching family sleepwear for the holiday season continues to grow, so we have provided families a range of character and Aussie themed collections to choose from, in either cotton or satin fabrications.”
Credits
Client – Best&Less
Creative Agency – 99c
PR Agency – InsideOut PR
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