Best&Less shows off Christmas range in ad via 99c

Best & Less has released its Christmas campaign via 99c, titled ‘Christmas is gonna be all bright’.

Featured in the campaign is Best & Less’ festive sleepwear including Reindeer and Surfin’ Santa themes.

The 30-second spot shows families wearing products from Best & Less’ Christmas range, doing activities such as swimming in a pool and camping outside.

Best & Less Head of Marketing Janine Van Deventer said: “Colour and mood are intrinsically connected and we wanted to breathe positivity into our Christmas campaign as we do in all our advertising. Families have all the more reason to appreciate and celebrate the magic and memorable moments that the festive season brings this year.

“We know our customers love dressing up in matching outfits for special holidays, and this year we introduced pre-order on our Christmas stock for the first time to meet the growing demand. We hope our customers can be reunited with their families near or far to share a bright and safe Christmas this year.”

The campaign launched yesterday on 1 November, and has been on TV, socials, influencers, PR, digital and in-store.


Client – Best&Less
Head of Marketing: Janine van Deventer
Brand Marketing Manager: Sally Patman
Creative Production Manager: Robyn Ewing
Producer: Jess Russell
Creative Manager: Angie Lotz
Brand Specialist: Nick Day

Creative Agency – 99c
Group Executive Creative Director: Marius van Rensburg
Creative Director: Adi Eksteen

Copy Director: Pieta Meyer
Senior Art Director: Theo van Rooyen
Copywriter: Pam Bailey
Head of Integrated Content: Adi Eksteen
Senior Lead Producer: Katherine Tripp
Group Managing Director: Andrew Brand
Senior Business Director: Kim Brand
Business Director: Gaylene Jordaan

PR Agency – InsideOut PR

Production Company – DMC Digital

Director: Allan Coy

Producer: Anna Wareham

Production Assistant: Blaize Wareham

On Set Director/Co-Op: Cameron Zayec

Camera Op/Co-Op: Branco Grabovac

1st AC: Matthew Davies

2nd AC: Scott Edwards

Gaffer: Tin Huyen Pham

Best Boy: Nick Leggat

H&M: Tania Travers

H&M Assist: Cassey Hill, Emily Ball

Stylist: Sophie Borra

Wardrobe Assist: Ashleigh Borra, Bronte Mclaren

Food Stylist: Lyndal Miller

Stand by Props: Matty Porter

Art Assist: Kaitlyn Mackander, Jessie Adams, Hariet Dunn

Production Company [stills] – in-house
QLD Producer: Anna Wareham
Photographer: Christian Tiger
Art Director: Kory Mcavoy
Art Department/Props: Matt Porter
Stylist: Sarah Birchley
H&M: Tania Travers, Emily Ball, Josie Williams, Stefanie Jade, Becca Gilmartin
Location: Pure Locations


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