Beyoncé enters retail alcohol market with new ‘SirDavis’ whisky brand

August 26, 2024 9:20

International music icon Beyoncé is stepping into the world of retail alcohol with the launch of SirDavis – the superstar’s Texas-based whisky brand.

As reported by the Sydney Morning Herald (SMH) last week, SirDavis was created via a partnership with luxury goods conglomerate, LVMH Moët Hennessy Louis Vuitton, and celebrated distiller, Dr Bill Lumsden.

Costing $153 a bottle according to SMH, the SirDavis website describes the liquor as “deep copper” in colour with a taste of “[r]ich & buttery toffee [that] is followed by an array of spices with cinnamon, clove, and classic rye spice up front. Followed by soft, malty and biscuity notes intertwined with a vibrant citrus top note”.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.