News

Ten nearly doubles audience for Big Bash final as sport dominates the weekend

Nearly twice as many viewers tuned into the final of the Big Bash last night than last year to see the Sydney Thunder defeat the Melbourne Stars at the MCG.

Last year the showpiece final of the short-form game grabbed just 733,000 viewers, but figures for the confirmed times of the match on Ten and One in Perth had 1.301m viewers to see the Thunder snatch the trophy in a tight finish to the match. 1.130m watched the Star’s innings.

It came on a weekend when sport dominated viewing with the one day cricket on Nine and Australian Open tennis on Seven.

Last night’s final helped Ten to a 23 per cent share to win the night, with the women’s Big Bash final, which also saw the Sydney Thunder win, drew 204,000 in the afternoon.

Over on Seven the Australian Open had 776,000 on night seven of the competition, where Australian representative Daria Gavrilova lost to Carla Suarez Navarro.

Saturday’s one day match between Australia and India drew 954,000 on Nine while the Big Bash semi final drew Santos Town Down Under drew 366,000.

In the news race last night Nine had 928,000 viewers while Seven had 812,000 for its 6pm bulletin.

Nine’s audience suffered as the Big Bash and Tennis drew audiences with 60 minutes its highest rating show outside of news 618,000.

In terms of audience share Ten’s victory saw Seven come in Seven with 21.1 per cent while Nine had 11.7 per cent and 11.5 per cent.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.