Big Brother dominates advertising demos for Nine, Ten’s top rater is a repeat of Modern Family
Big Brother: won every advertising demo
On another tough night of television viewing for Ten, the network’s most watched show was a repeat of Modern Family – with 529,000 viewers.
Nine’s reality format Big Brother was the only non-news show rating with more than 1m, improving on last Thursday’s ratings of 973,000.
The show, which aired for an hour from 7pm, beat Seven’s stalwart Home & Away, which pulled in 990,000, as well as Ten’s Modern Family.
Big Brother also won in every key advertising demographic.
The show helped Nine to win the night, beating Seven by just 0.1% share.
An elimination episode of The Farmer Wants a Wife, which followed Big Brother on Nine, rated with 970,000. It beat a repeat of Border Security on Seven, which rated with 476,000 (only running in Sydney and Brisbane), but was pipped by Mrs Brown’s Boys, which pulled in 990,000.
Seven News won the night with 1.337m, followed by Nine News with 1.19m.
Thursday’s top shows:
1. Seven News Seven 1.337m
2. Nine News Nine 1.190m
3. A Current Affair Nine 1.106m
4. Today Tonight Seven 1.095m
5. Big Brother Nine 1.066m
6. ABC News ABC 1.065m
7. Home and Away Seven 0.995m
8. Mrs Brown’s Boys – Episode 1 Seven 0.990m
9. The Farmer Wants A Wife Nine 0.970m
10. Mrs Brown’s Boys – Episode 2 Seven 0.797m
11. 7:30 ABC 0.780m
12. Midsomer Murders ABC 0.767m
13. Ten News Ten 0.735m
14. Catalyst ABC 0.695m
15. The Footy Show Nine 0.659m
Thursday’s channel share:
- Nine: 22.4%
- Seven: 22.3%
- ABC1: 14.5%
- Ten: 10.3%
- 7TWO 4.5%
- GO!: 3.9%
- SBS1: 3.8%
- Eleven: 3.8%
- 7mate: 3.7%
- Gem: 3.4%
- ABC2: 2.8%
- One: 2.6%
- ABC3: 0.8%
- ABC News 24: 0.7%
- SBS2: 0.6%
Where have all the eyeballs gone?
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It a sad sad day when rubbish like BB delivers in the demos. Just goes to show how a lack of choice allows the flotsam & jetsam to float to the surface.
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@Nat “It’s sure getting colder, we should head north” said T Rex to the Saber Tooth, “Nah” said Saber, “lets keep heading south it will never get that cold”…
Change ain’t coming, its come.
The magic mark only 2 years ago a 1mil viewers, I reckon Ten would now stick with any show that’s over 600k (7 – 850 & 9 – 800). 40% drop in 2 years for Ten… Maybe they aren’t so crazy with all the niche stuff ? Maybe they realise they’re no more than a multi channel now…
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Thursday is normally a non show night hence BB float to the surface.
Sonya seems to have lost weight. No, I didnt watch the show but only the ad where she was announcing the nominations or elimination or something. what about better homes and gardens isnt it rating on thursday?
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Border Security ran Brisbane and Sydney only. Add the 536k that BH&G did in the other markets and you will find Seven won the timeslot.
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Hi YEIS,
Noted about Border Security only running in Brisbane and Sydney. I’ve amended the copy to reflect this.
Thanks for spotting.
Cheers,
Robin – Mumbrella