Media agencies and media owners are facing off on the cricket pitch in the name of charity next week to raise funds for UnLtd.
Rival media owners and agency heads will put the media game aside next week, when they take to the field for the return of the “The Big Clash” – a special 20/20 charity cricket match for UnLtd.
While they’re usually going in to bat against each other over clients and campaigns, agencies will unite for the day against a team of combined media owners at Sydney Uni Oval next Thursday 25 February.
Coming together to wear the media owner strip will be sales personalities from each: MCN, JC Decaux, Pandora, Inception Digital, The Guardian, Millward Brown, Nine Network, Seven Network, oOh! Media, ARN and APN.
Representing the agency side will be players from: PHD, ZO, Mindshare, Bohemia, Carat, Ikon, OMD, Astus, Posterscope, IPG and Starcom. Cash donations have also been received from each; Dentsu-Aegis, Havas, Initiative, MEC, MediaCom, Maxus and Starcom.
Captain: Shae Bonney – MCN
Mark Frain – MCN
Chris Freel – Pandora
Tony Bell – The Guardian
Mark Griffith – Millward Brown
Gerald Doyle – Nine Network
Philip Booth – Seven Network
Sean Rigby – Ooh! Media
Matt Granger – ARN
Ben White & Paul Peters – APN
Captain: Mark Coad – PHD
Luke Carmichael – Mindshare
Brett Dawson – Bohemia
Dan Sinfield – Carat
Rob Martin Murphy – Ikon
Mark Jarrett & Andrew Mann – OMD
Tom Bartlam & Jamie Hollebone – Astus
Joe Copley – Posterscope
Chris Nolan – Starcom
Matt James – ZO
Oliver Newton & Max Eburne – JCD
Guy Burbridge – Inception Digital
Toby Hack – PHD
Danny Bass – IPG
Rosie Baker – AdNews
Alex Hayes – Mumbrella
Official match scoring by The Guardian
Unltd CEO Steve Taitoko said the event was a stand-out example of the industry putting competition aside, to realise its potential to change young lives.
In 2016, 100% of funds raised will go to support Desert Pea Media, an UnLtd charity which uses hip hop and documentary projects, to allow at-risk young people to explore complex cultural and social issues.
“Music and video is a really effective way to get through to these young people. Through the power of media, and the creation of videos and music, our industry is supporting Desert Pea media to further develop their unique approach to cultural education in remote indigenous areas,” said Steve.
Desert Pea Media’s videos form a series of powerful campaigns that encourage change through collaboration in remote communities. Reaching 1.3million views on YouTube and in the 60+ communities Desert Pea Media have worked with, school attendance rates have increased by 70% and personal impact is immeasurable.
The Big Clash is presented by JC Decaux and MCN with Pandora sponsoring the after party by providing a DJ.
Each competing organisation is pledging generous funds to UnLtd as part of their event participation.
To make a donation in support of The Big Clash go to: https://www.mycause.com.au/page/118227/the-big-clash-2016
To get involved as a sponsor please contact: firstname.lastname@example.org
The “Big Clash”
20/20 Charity Cricket Match
Agencies v Media Owners
Time: 4pm – 10pm
Date: Thursday 25 February
Venue: Sydney Uni Oval 1
After party to follow.