Big Clash cricket returns with media owners taking on media agencies for charity

Media agencies and media owners are facing off on the cricket pitch in the name of charity next week to raise funds for UnLtd.

The announcement:

Rival media owners and agency heads will put the media game aside next week, when they take to the field for the return of the “The Big Clash” – a special 20/20 charity cricket match for UnLtd.

While they’re usually going in to bat against each other over clients and campaigns, agencies will unite for the day against a team of combined media owners at Sydney Uni Oval next Thursday 25 February.

Coming together to wear the media owner strip will be sales personalities from each: MCN, JC Decaux, Pandora, Inception Digital, The Guardian, Millward Brown, Nine Network, Seven Network, oOh! Media, ARN and APN.

Representing the agency side will be players from: PHD, ZO, Mindshare, Bohemia, Carat, Ikon, OMD, Astus, Posterscope, IPG and Starcom. Cash donations have also been received from each; Dentsu-Aegis, Havas, Initiative, MEC, MediaCom, Maxus and Starcom.

Media Owners:

Captain: Shae Bonney – MCN

Mark Frain – MCN

Chris Freel – Pandora

Tony Bell – The Guardian

Mark Griffith – Millward Brown

Gerald Doyle – Nine Network

Philip Booth – Seven Network

Sean Rigby – Ooh! Media

Matt Granger – ARN

Ben White & Paul Peters – APN

Media agencies:

Captain: Mark Coad – PHD

Luke Carmichael – Mindshare

Brett Dawson – Bohemia

Dan Sinfield – Carat

Rob Martin Murphy – Ikon

Mark Jarrett & Andrew Mann – OMD

Tom Bartlam & Jamie Hollebone – Astus

Joe Copley – Posterscope

Chris Nolan – Starcom

Matt James – ZO

Oliver Newton & Max Eburne – JCD

Guy Burbridge – Inception Digital

Toby Hack – PHD

Danny Bass – IPG


Rosie Baker – AdNews

Alex Hayes – Mumbrella

Official match scoring by The Guardian

Unltd CEO Steve Taitoko said the event was a stand-out example of the industry putting competition aside, to realise its potential to change young lives.

In 2016, 100% of funds raised will go to support Desert Pea Media, an UnLtd charity which uses hip hop and documentary projects, to allow at-risk young people to explore complex cultural and social issues.

“Music and video is a really effective way to get through to these young people. Through the power of media, and the creation of videos and music, our industry is supporting Desert Pea media to further develop their unique approach to cultural education in remote indigenous areas,” said Steve.

Desert Pea Media’s videos form a series of powerful campaigns that encourage change through collaboration in remote communities. Reaching 1.3million views on YouTube and in the 60+ communities Desert Pea Media have worked with, school attendance rates have increased by 70% and personal impact is immeasurable.

The Big Clash is presented by JC Decaux and MCN with Pandora sponsoring the after party by providing a DJ.

Each competing organisation is pledging generous funds to UnLtd as part of their event participation.

To make a donation in support of The Big Clash go to: https://www.mycause.com.au/page/118227/the-big-clash-2016

To get involved as a sponsor please contact: ebony@unltd.org.au

The “Big Clash”

20/20 Charity Cricket Match

Agencies v Media Owners

Time: 4pm – 10pm

Date: Thursday 25 February

Venue: Sydney Uni Oval 1

After party to follow.


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