F.Y.I.

Big Mobile strikes APAC partnership with Future

Big Mobile FutureMobile media company Big Mobile has announced an exclusive partnership with international media group Future across the Asia Pacific region.

The announcement:

Big Mobile has announced an exclusive strategic partnership with international media group Future, with 17 category leading titles including TechRadar, T3, PC Gamer, CyclingNews, and MusicRadar.

The partnership, which takes effect on the 10th of March, covers a full range of rich and standard media ad products across mobile and tablet, with partnership markets including; Australia, New Zealand, Singapore, Indonesia, Malaysia, Vietnam, Philippines, and Thailand.

The partnership will build on Big Mobiles premium publisher network; South East Asia including Yahoo!, CBSi, Singtel, ESPN, and EA Games, increasing their total exclusive reach by over 700k monthly unique browsers across the region.

Graham Christie, group commercial director and partner at Big Mobile said:
“Over the last 3 months, we’ve entered partnerships with 6 new premium publishers across APAC, including Yahoo! inc, delivering an amazing array of 13 mobile sites and apps. These publishers have been attracted to Big Mobile’s single mobile monetisation platform that encompasses; sponsorship’s and display, audience extension, and performance products to enable high yielding portfolio returns.

Future’s strong portfolio of leading niche audiences across technology, sports, entertainment, and gaming allows us to build on our market leading premium categories and gives brands the opportunity to inhabit these leading mobile environments.“

Dave Cox, commercial & partnerships director at Future said: “Mobile is a key business priority for us, and with Big Mobile’s reputation as a leading mobile specialist across APAC we are excited to be partnering with them to further drive the growth of our mobile offering.”

Source: Big Mobile Group press release.

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