Big Red confirmed as AGL’s creative agency

Mumbrella can reveal independent shop Big Red has been appointed by AGL as its creative agency of record.

This comes a month after Mumbrella reported that UM had retained the media account for the energy company. It was also reported at the time that Big Red was the favourite for the creative account, after the majority of agencies, including incumbent CHEP Network had pulled out of the RFP process.

AGL opts for Big Red