Big Red Group acquires stake in AI company
The Big Red Group has acquired a stake in an AI company, after being the exclusive distributor of Albert AI across Australia and New Zealand since July 2017. The company said the acquisition is expected to lead to the creation of new jobs.
The announcement:
David Anderson Group CEO of The Big Red Group has today announced that it has acquired a stake in Albert AI. “We have been working with the Albert AI team for more than three years and we continue to see great results for our clients as well as ourselves. With the increased demand on performance marketing effectiveness and the Albert AI wanting to have a dedicated team in our region it made sense for us to transition from licensee to shareholder in the business.
“What this means is that we can build more integrated capability on the ground here alongside resources in New York and Tel Aviv to offer Australian clients, such as Optus, incremental support and insight.
“This demonstrates our commitment to the success of Albert AI and our belief that consumer brands in our region will be seeking new tools to more effectively find audiences as consumer sentiment shifts quickly.
“Albert AI is an autonomous marketing engine that serves campaigns and adjusts creative on the fly across the digital media landscape. Marketing professionals and creative people find that Albert gives them more bandwidth to work on strategy, campaign design and optimising the marketing reach and effectiveness.”
Naomi Simson and I as co-founders of BRG are delighted by this investment and what it will mean for Australian consumer businesses.”
Source: Big Red Group media release
