Dr Mumbo

Big taste, small ad

The outdoor industry might be going great guns, with revenue rising every quarter, but that doesn’t mean that things don’t occasionally go awry…

Take this client who noted the problems that Frucor were having in New Zealand with QMS and then described how they had had the same problem only the week before:


In case you can’t see the problem the ad only takes up about 40% of the billboard size.

Oh the irony with the ‘Big taste’ tagline. Might be time to update that tagline, or print a bigger poster.


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