Big W throws a house party for Bonds
Big W has launched a “House party” ad campaign to promote Bonds underwear
In the ads developed by Saatchi and Saatchi, a shop assistant opens up the store to find people dancing in the underwear.
The three executions feature the women’s men’s and babies ranges.
The ad was released days after a new television commercial for the Bonds Collectibles range developed by Clemenger BBDO Melbourne, featuring Puberty Blues star Isabelle Cornish. The ad debuted on Sunday is part of a campaign accompanied by digital, outdoor and in-store executions.
Proving yet again white men can’t dance and the female form is significantly more attractive than that of the male.
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Five stars.
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Who wouldn’t want to watch a bunch of sexy girls dancing around in their underwear. Sex still sells!
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The blonde in the pink knickers is a little raunchy for a “family” store like Big W. And I say that in a very, very, very good way (cold shower, please nurse!!!)
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Looks like a Girls Gone Wild video… tick!
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What’s the dude in the bright blue jocks doing? Suss!
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15 seconds can be cruelly short
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Now if they did that as a live experiential campaign in-store, there would be queues at the door!
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