Big W begins summer marketing push with Marco Polo ad
Big W has launched its summer campaign ‘Get Summer Ready’ which features children playing the popular pool game, Marco Polo.
Created by M&C Saatchi, the 30-second ad aims to capture the way Australians spend summer days lying by the pool, cooking a barbecue and playing games.
Kristen Linders, general manager of marketing at BIG W, said in a statement: “We love helping our customers make the most of summer and supporting them with a huge range of quality products at great value. Our campaign creative,‘Get Summer Ready’, celebrates the turn of the new season and the fantastic family moments ahead.”
The ad endeavours to promote Big W’s pool inflatables, beach towels and its swimwear range.
The campaign will run across TV, radio, social, out of home and social media.
Credits:
- Creative Agency: M &C Saatchi
Media Agency: Woolworths@DAN
PR Agency: Magnum & Co - BIG W brand team:
Kristen Linders – General Manager, Marketing
Teresa Rendo – General Manager, Commercial
Carly Bowra – Head of Brand & Category Marketing
Heather Dick – Marketing Manager
Fiona Harrop – Head of Media Buying, Social Media and Public Relations
Michelle Bartolo – PR Manager
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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Why have Marco Polo as in clothing when you fools do not have that clothing brand
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It’s so annoying that commercial.
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Is this the ad where the kids are in the pool…? If it is I have absolutely no idea what they are yelling out… Now based on a bit of research…. and why the hell am I even doing this… I think they’re screaming out Marco…
If you got to think that much about an ad I don’t think it’s working
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Totally confusing ad – makes no sense at all
Never heard of Marco????
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