Big W delivers Christmas magic across Australia via M&C Saatchi

Kalila Welch

November 2, 2022 10:33

BIG W is the latest Australian retailer to launch its Christmas campaign, “Make a Little Magic”.

Created by the retailer’s creative agency of record, M&C Saatchi, the creative tells the story of Noel, affectionately known as ‘Santa Hands’.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics

BIG W Brendan Donnelly Claire West M&C Saatchi

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Big W delivers Christmas magic across Australia via M&C Saatchi

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