Big W reviews ad account
Big W – the discount retailer owned by Woolworths – is reviewing its advertising account, Mumbrella can reveal.
Woolworths confirmed the news, but would not disclose detail on the brief or the agencies involved in the pitch.
The account is currently held by GPY&R’s retail agency, Ideaworks – which is defending the business.
The Big W pitch is being run separately to the Woolworths creative and media review, which was called at the beginning of November.
A previous CEO of Woolworths has a relationship with a previous CEO / Chair of Ideaworks, so I guess now that both have moved on…Its Time
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Oh man, with an ad reminiscent of “down down” and closely associated shivers down the spine, I’d say reviewing its ad accounts sounds good.
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