Big W shows the evolution of children in Kids Happen campaign

Big W has extended its ‘Kids Happen – Kids on the Move’ campaign by showing children using different toys as modes of transport.

Created by M&C Saatchi, the campaign aims to highlight how children don’t stop moving once they start and features kids on toy cars, scooters and skate boards.

The ad aims to show the journey children go on from crawling, to walking and then to learning how to ride a bike and scooter.

Kristen Linders, general manager of marketing at Big W, said in a statement: “At BIG W we’re all for kids. That’s why we’ve got everything kids need to keep going and everything parents need to keep up. Kids Happen and BIG W provided real solutions to make this journey easier for our customers. We know families need real solutions, for their everyday needs, at affordable prices – especially when raising kids.”

The campaign will roll out across TV, radio and social.

M&C Saatchi has also created a series of 15 second spots which show kids at a party, building forts and creating a gift pack for a baby.


  • Kristen Linders – General Manager, Marketing
  • Carly Bowra – Head of Brand & Universe Marketing
  • Ruchi Agarwal – Marketing Manager, Kids Universe
  • Creative Agency: M&C Saatchi
  • Media Agency: Woolworths@DAN
  • PR Agency: Magnum & Co

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