Leo Burnett Sydney only Australian agency to rank in Big Won top 20 creative agencies
Australia has slipped to fifth place in the annual rankings of the best countries for creativity in 2014, with Leo Burnett Sydney the only local agency to rank in the top 20 of this year’s Big Won Rankings.
The rankings are based on 32 awards shows across 5,138 pieces of work, won by 1,667 agencies around the world. New Zealand claimed the 14th spot on the list, with the US again taking out the number one ranking.
Leo Burnett Sydney’s performance saw its chief creative officer Andy DiLallo ranked fifth while the agency’s art director Justin Carew made the top ten art directors list, tying for ninth place with Memac Ogilvy Dubai’s Sascha Kuntze.
could one of the reasons Australian agencies has dropped down the creativity ladders is the over importing of bland British advertising and marketing creative folk? Surely a sure-fire route to mediocracy…whatever happened to developing our own homegrown stars instead of trying to import creativity?
@Hello seems to me that the creative community as a whole in Australia is fairly culturally diverse. Is it only the English who are bland? I’m wondering whether you have any further anthropological gems you can throw out?