Biggest Loser tops key ad demographics for Ten

Tim Burrowes

March 25, 2013 9:47

The second Sunday outing of Ten’s The Biggest Loser saw a 17 per cent jump in audience on its season debut.

The show rated 957,000 metro viewers according to preliminary overnight metro ratings from OzTAM. This marked a significant increase on last week’s opening of 814,000. It was seventh for the night.

The improvement for the weight loss contest was in large part thanks to the absence of The Block: All Stars from Nine’s schedule. Ten’s US import of Elementary also made it into the top ten, rating 866,000. However, Bondi rescue only rated 474,000.

In the key advertising demographics of 18-49 and 25-54, Biggest Loser and Eelmentary were first and second for the night.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.