Biggest Loser tops key ad demographics for Ten

The second Sunday outing of Ten’s The Biggest Loser saw a 17 per cent jump in audience on its season debut.

The show rated 957,000 metro viewers according to preliminary overnight metro ratings from OzTAM. This marked a significant increase on last week’s opening of 814,000. It was seventh for the night.

The improvement for the weight loss contest was in large part thanks to the absence of The Block: All Stars from Nine’s schedule. Ten’s US import of Elementary also made it into the top ten, rating 866,000. However, Bondi rescue only rated 474,000.

In the key advertising demographics of 18-49 and 25-54, Biggest Loser and Eelmentary were first and second for the night.

Meanwhile, Seven had five of the top six shows of the night, with Sunday Night rating 1.26m, Seven News 1.211m and Downton Abbey 1.153m.

Nine’s best performing show was Nine News which rated 1.197m. Nine’s Easter with Australian Women’s Weekly rated a disappointing 606,000.

Live coverage of Formula One’s Malaysian Grand Prix  on Ten’s secondary channel One rated a strong 450,000. It helped One to a share of 6.8 per cent – making it the most watched secondary channel of the day.

Seven won the night with a 25.2 per cent share of the free to air audience. Nine and Ten were close to each other, on 16.7 per cent and 15.4 per cent respectively. ABC1 took 12.6 per cent while SBS was on 3.8 per cent.

More follows later.





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