Birds Eye use birds a ‘badge of quality’ in new BWM Melbourne campaign

Birds Eye is focusing on the quality, flavour and variety of its premium fish range in a new campaign from BWM Melbourne.

The campaign aims to position the Birds Eye birds as a “badge of quality” with the ad suggesting if you don’t see birds, you’re eating the wrong fish.

Simplot marketing maanger for frozen seafood Ben Dall Riva said: “Birds Eye fish is best known as a quick, no-fuss family dinner. We wanted this campaign to impress upon consumers the fact that they deserve premium produce, and only Birds Eye fish can deliver this.