Blackmores appoints The Marketing Syndicate to handle product campaigns
Blackmores has appointed The Marketing Syndicate to its creative roster, focusing on its product marketing campaigns.
The appointment will see the agency handle Blackmores’ new product launches, sponsorships, shopper and trade promotions, digital and social promotional campaigns, and design of point-of-sale and trade materials.
Ingrid Ambrosius, CEO and founder of The Marketing Syndicate, said in a statement: “We are delighted to be working with Blackmores to help them reach the health-conscious Australian
public through effective shopper marketing strategies.”
Michelle Clark, Blackmores shopper marketing manager, said: “We were first interested in The Marketing Syndicate because they were locals, but we were thrilled because they proved to be an agile, responsive and competitive agency who could deliver effective shopper marketing campaigns.”
The Marketing Syndicate’s existing clients include Schweppes, Elanco, Pepsico, Bic, Cool Ridge, Cottee’s, Mountain Dew and Gatorade.
Earlier this week, Blackmores officially announced Tami Cunningham was the brand’s new chief marketing officer.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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