The Block and MKR build as Ten’s audience falls for Puberty Blues
Ratings lifted for Seven and Nine’s reality shows My Kitchen Rules (MKR) and The Block last night as Channel Ten’s dropped on last week for The Biggest Loser and Puberty Blues, preliminary overnight metro ratings from OzTam show.
Home renovation show The Block posted its highest Wednesday night audience of the series with 1.293m metro viewers, an increase of 60,000 viewers on last week, and was the second most popular show in all people and in people 25-54.
However, Seven’s MKR was still some way ahead with a total 1.61m as it marked a 50,000 increase on last week, holding its place as top program of the night and top in people 25-54.
The Biggest Loser’s audience fell to 296,000 from 7.30pm to 8.30pm, less than half of the audience ABC1 had for Shaun Micallef’s Mad as Hell with 620,000 at 8pm, but up from the 268,000 for Tuesday night.
Puberty Blues, straight after got 517,000, a decline on the 529,000 it received last week. However, the show is picking up audiences in catch-up viewing and was the the second most time-shifted show last week with 136,000 viewers added over the last seven days to bring its total to 670,000 for episode three.
A spokesman for Ten said the show has also had 1.04m video views on Tenplay between March 16 and March 22, following the live broadcast of episodes two and three.
The Blacklist was the most time-shifted show as it gained 209,000 viewers to raise its audience to 1.079m for last week’s episode and it won the 8.45pm timeslot last night with 974,000.
Inside Story on Channel Nine, investigating the murder trial of Olympic runner Oscar Pistorious averaged 816,000 across the five cities. However the show was cut short in Melbourne, Adelaide and Perth where it ran from 8.45pm to 9.20pm ahead of The Footy Show. In Sydney and Brisbane Inside Story was on from 8.49pm to 10.33pm.
Meanwhile The Footy Show had 322,000 in Melbourne, Adelaide and Perth for its AFL coverage from 9.20pm to 11.30pm.
Nine won the news battle with 1.185m for the first half hour and 1.087m for the second as Seven news had 1.12m for the first half of Seven News from 6pm and 1.04m for the second.
In morning TV Seven’s Sunrise was just ahead of Today on Channel Nine as Sunrise posted a 336,000 metro audience and Today had 329,000.
Wednesday’s top 15 shows:
- My Kitchen Rules Seven 1.61m
- The Block: Fans v Faves Nine 1.293m
- Nine News Nine 1.185m
- Seven News Seven 1.12m
- Nine News 6:30 Nine 1.087m
- Seven News / Today Tonight Seven 1.04m
- A Current Affair Nine 979,000
- The Blacklist Seven 974,000
- Home and Away Seven 913,000
- ABC News ABC1 864,000
- Inside Story -The Blade Runner Nine 816,000
- Hot Seat Nine 667,000
- Ten Eyewitness News Ten 636,000
- 7.30 ABC1 631,000
- Shaun Micallef’s Mad as Hell ABC1 620,000
Wednesday’s share:
- Seven 26.3%
- Nine 24.0%
- ABC1 10.2%
- TEN 9.6% 1
- 7mate 4.0%
- GO! 4.0%
- ELEVEN 3.4%
- SBS ONE 3.4%
- 7TWO 3.3%
- Gem 3.0%
- ABC2 3.0%
- ONE 2.4%
- ABC News 24 1.4%
- ABC3 1.0%
- SBS 2 0.7%
- NITV 0.1%
Data © OzTAM Pty Limited 2013. The Data may not be reproduced, published or
communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.
sorry, but could this be more overtly biased ‘news’ item??? I note you include a paid banner of THE BLOCK alongside…PAID.
Jesus, make a push at least an appearance of being objective, can’t you???
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Hi Lisa,
Thanks for the comment.
This is a news item based, as they are every morning, on the ratings which come in. The Block logo is used here as an illustration, as My Kitchen Rules, Puberty Blues, Elementary and dozens of others are and have been in these stories every day.
Unlike many of our competitors Mumbrella doesn’t do paid advertorial, or show any special treatment to advertisers.
Thanks for reading,
Alex, editor, Mumbrella
Puberty Blues is the top show on Ten right now.
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Have to agree with Alex there to a point Lisa… I read these posts every day and this one seems not much different in tone to all the others… mind you they can push the Block all they like… I’m so over them! and the complete formula – even the kids can go 3.2.1. commercial break…
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Hey Alex
have you reported on the Feb audience figures/ratings for Australian news sites yet? The Neilson numbers usually come out around 18/19 of each month, but I haven’t seen anything on mumbrella on the Feb numbers yet?
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