The Block wins for Nine as Seven’s reality shows struggle to make impact
The Block continued to dominate the reality battle for Nine as Zumbo’s Just Desserts and Australia’s Cheapest Wedding both struggled to gain traction for Seven.
The renovation show, which aired at 7:30pm, achieved a metro audience of 903,000, down slightly from last Monday’s episode but it was enough to beat Zumbo’s cooking contest in the same time slot on Seven, which saw its audience fall from 759,000 to 657,000 – a decline of 15%.
Ten’s Australian Survivor, which went head-to-head with both shows, remained steady with 662,000 viewers, down from 677,000.
The Block lost me seasons ago when everything became a challenge to find the biggest superlatives. “The most challenging Block ever”, “the biggest shock we’ve ever had”, “the biggest Block ever”, etc, etc, ad nauseam. Watching Zumbo’s Just Desserts was almost welcome relief. The mind still boggles however as to how someone with such a monochrome, bland and flavourless personality (at least that which is apparent to the TV viewer) can have such a colourful, vibrant and innovative imagination to devise the creations that he does. Good on him …
Amazing that as the population grows audiences for free to air get smaller and smaller.
The amount of shows failing to crack the “magic million” which was once considered the bar to success is astounding.
Just shows how fragmentation is splitting the eyeballs.
Or people are fed up with being fed crap.