BlueArc Group makes two new account wins


Digital Agency BlueArc Group has won the business for Jenny Craig and Virgin Mobile Australia.

The announcement:

Sydney, Australia, 10 May 2012 — BlueArc Group, one of Australia’s leading digital agencies, announces two significant new account wins with appointments by Jenny Craig and Virgin Mobile Australia (VMA).

“We are exceptionally pleased to be working with Jenny Craig and Virgin Mobile Australia. The wins are testament to the breadth of our capabilities across all facets of digital and our tireless dedication to providing best-of-breed digital solutions for our clients,” said Ben Eames, BlueArc Commercial Director.

BlueArc has been engaged by Jenny Craig to deliver a major digital project of works, including consolidation of existing websites using Sitecore and incorporating the creative look and feel of the recently updated US site as well as e-commerce functionalities to support their online delivery model. With incredibly tight timelines, Jenny Craig was highly selective in their review process and it was vital for the company to partner with a digital agency that has a deep level of experience working across a wide range of website projects and an impeccable track record for delivering best practice websites. BlueArc delivered on all of these requirements.

“One of my top priorities was to engage a solid digital agency who all stakeholders could trust to meet the rigorous deadlines and to provide us with an exceptional online presence. BlueArc inspired confidence with their thorough project management and implementation processes and I have been very impressed by their willingness to go above and beyond to get the job done. We look forward to a long relationship with BlueArc,” said Kirsty Shepherdson, Brand Manager – Digital, Jenny Craig Australia/New Zealand.

BlueArc has been appointment by Virgin Mobile Australia to support their ongoing commitment to delivering superior customer service across multiple digital touch-points. Charles Street, Digital Experience Manager at Virgin Mobile Australia, said: “Providing our customers with an exceptional experience across all channels continues to be important for us. Based on their demonstrated technical abilities in the delivery of digital solutions, their open and honest, innovative approach to project delivery and knowledge sharing, BlueArc was the ideal choice for us.”

Source: BlueArc press release



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