Bluearc launches digital offering Ardentdigital
The BlueArc Group has spun off a new digital arm called ArdentDigital which will launch with a roster of clients that includes: Virgin Mobile, Westpac, Colliers International and Freedom Furniture.
BlueArc’s leadership team for the agency will include its existing executives. Scott Porter will serve as Group CEO of both Bluearc and ArdentDigital, Ben Eames and Joe Smith will continue to serve as commercial director and creative director respectively for both companies, but with the focus of their responsibilities on ArdentDigital.
“ArdentDigital is committed to helping our clients make better decisions around their digital investments – not only from a technology perspective, but also in the way that they engage with their customers across the web”, said Ben Eames, Commercial Director, ArdentDigital.
ArdentDigital will operate out of BlueArc’s offices in Sydney, Melbourne and Shanghai.
Nic Christensen