Bluey’s mum and Play School star front Emergency Management Vic summer campaign

December 13, 2023 7:56

With experts predicting an increased risk of fires and heat waves this summer thanks to El Niño, Emergency Management Victoria (EMV) has teamed up with Think HQ, Playschool’s Justine Clarke and Melanie Zanetti, voice of Bluey’s mum Chilli, to make Victorians aware of how to handle emergency situations.

The new campaign leverages Australia’s existing Australian Warning System (AWS) to increase community awareness of VicEmergency channels – a centralised source to help communities in emergencies.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.