BMF and Horizon Communication Group among a roster of agencies for the 2021 Census

The Australian Bureau of Statistics has appointed a list of agencies to develop communications for the 2021 Census.

Horizon Communication Group has been hired to implement a public relations campaign, BMF will be working on the creative and 33 Creative will deliver communication and advertising for Aboriginal and Torres Strait Islander people whilst Etcom works on communications for linguistically diverse people.

The ABS has announced its list of agencies for the 2021 Census

Andrew Henderson, ABS Census executive director and national spokesperson, said: “To get an accurate picture of the make-up of our country and its people, we need everyone in Australia to participate in the Census. It’s a challenge that we are well placed to meet.

“Together with our campaign partners, we’ll be showing that participation in the Census has a real benefit to individuals, local communities, governments, businesses and researchers.”

The national campaign will drive awareness of the Census and educate on its benefits to Australians.

Horizon Communication CEO, Justin Flaherty, said: “There is no doubt that this year has been challenging for both Horizon and our industry. We have rapidly embraced new service delivery models and continued to thrive during this time, largely due to our culture and single focus on making a difference for our clients, our team and our community.

“I’m immensely proud that Horizon has been entrusted by the Australian Bureau of Statistics to assist in the communication of this very important undertaking. We look forward to working with the ABS to deliver a successful Census in 2021.”


BMF CEO, Steve McArdle, told Mumbrella: “As 2020 has shown us, insights and data about who we are and how we live have never been more valuable. To be tasked with developing work that helps all Australians understand that, and want to play their part in it, is a fantastic challenge. We’re delighted they chose us as their partner.”

Census night will take place on Tuesday 10 August 2021.


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