The diversity of mathematics is highlighted in Bastion Banjo campaign for the NSW Department of Education

To mark the launch of the NSW Government’s Math Trains Brains initiative, which is aimed at encouraging more engagement towards the subject for students from preschool to year 10, the Department of Education is rallying support from the public with campaign by Bastion Banjo.

The campaign works to raise awareness of the impact of mathematics on a range of fields by reframing the subject in parents’ minds. The ad highlights how maths informs problem solving in sport, cooking, music and art.

Banjo creative director, Ben O’Brien, explained the campaign needed to help start conversations between parents and their children.