F.Y.I.

BMF and Smith Family launch back to school appeal

February 3, 2012 12:33

Creative agency BMF and The Smith Family have launched a back to school appeal to help disadvantaged kids.

The announcement:

Help a disadvantaged Aussie child stand out for the right reasons.

Right now, there are 605,7001 disadvantaged children across Australia who are going back to school without the essentials like a proper uniform, shoes or books. This makes them feel isolated and alone, struggling to fit in and keep up with their peers.

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