BMF appoints Kinga Papp as group strategy director for Aldi

BMF has hired Kinga Papp as group strategy director for its Aldi account.

Papp joins from CHE Proximity where she spent 11 months as head of brand, working on Ebay, Danone and Flybuys NZ.

Papp will lead strategy for Aldi as BMF group strategy director

Previously, Papp was a senior brand strategist for telco Three in the UK and Sydney. Prior to that, she spent four years at Saatchi & Saatchi London, starting out as digital strategist and leaving as global strategy director.