BMF appoints Kinga Papp as group strategy director for Aldi

BMF has hired Kinga Papp as group strategy director for its Aldi account.

Papp joins from CHE Proximity where she spent 11 months as head of brand, working on Ebay, Danone and Flybuys NZ.

Papp will lead strategy for Aldi as BMF group strategy director

Previously, Papp was a senior brand strategist for telco Three in the UK and Sydney. Prior to that, she spent four years at Saatchi & Saatchi London, starting out as digital strategist and leaving as global strategy director.

BMF executive planning director Christina Aventi said in a statement: “We met Kinga last year and she felt just right for BMF, for Aldi. She is that perfect combo of good different and we grabbed at the chance to nab her once we had the means. She’s whip smart, got a wicked accent, is a Swiss army knife of a planner and she has the most memorable name ever. And then you meet her, she lives up to every bit of her evocative name. We feel very lucky to have her and look forward to the energy and fresh thinking she will bring.”

Papp said of her appointment: “Aldi is an icon – I’ve always admired the clarity of the strategy and the punchiness of the creative. BMF is known for effective creative made by clever and kind people. Exactly my cup of tea. So, I couldn’t be more excited to be part of Aldi’s next chapter and raise the bar even higher with such a switched on and talented bunch.”


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