BMF awarded $1.5m contract for Phase 4 of ‘Stop It At The Start’

Enero’s BMF has confirmed that the contract it was recently awarded by the Department of Social Services is for the fourth phase of the ‘Stop It At The Start’ campaign for domestic violence awareness.

According to the AusTender website, the contract is worth $1,539,987.90 and is described as for “creative design and editorial services”.

The third phase of the campaign, which was released earlier this year, was worked on by BMF as well. Titled ‘Unmute Yourself’, the campaign was met with mixed reviews from the industry. The 60-second spot for the March campaign can be viewed below.

Thus far, BMF has worked on every phase of the campaign since its launch back in 2016, including the second phase in 2018.

Other campaigns by BMF for government clients include the NSW Government speeding campaign, a cyber safety campaign for the Federal Government, and the Federal Government’s vaccination campaigns, the latest of which is titled ‘Spread Freedom‘.

BMF declined to comment when contacted by Mumbrella.


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