BMF ECDs to depart
The Spanish executive creative directors at BMF have quit the agency for an undisclosed job in London, less than two years after making the move Down Under.
Carlos Alija and Laura Sampedro, who are married and have worked together for a decade, joined the agency in January 2012 as it looked to infuse some “Spanish passion” into its work.
Both will remain with the agency until January, and a statement from BMF today said the search to replace the pair, is already underway.
It has been a tough few months for the Enero-owned BMF, which parted ways with CEO Jeremy Nochlas in June, and brought in VCCP London’s Dominic Stinton as his replacement.
Stinton, who started in August, said in a statement: “The body of work they have produced over the last two years is incredibly impressive, and they will be missed.
“We wish them all the best with their move back to Europe. Looking across the agency I am struck by the strength and depth of our talent.
“I am delighted to have our creative founder Warren Brown closely involved in the business and across the creative departments led by Sydney CD Justin Ruben and Melbourne CD Carlos Funari.”
Work from the pair includes this year’s Meat and Livestock Association Australia Day campaign for lamb with Sam Kekovic and the spoof remake of the ‘Throw another shrimp on the barbie’ ad for beef, as well as the Mamia nappies ad for Aldi.
In a joint statement they said: “We feel very grateful for the opportunity to work in such an exciting market. Over the last two years we’ve been able to contribute to the creative step-change of some of our main clients and produce some world-class ideas.
“What’s most important is the chance we’ve had to work alongside many talented people, inside and out of BMF, that we now call friends. For the rest of our lives Australia won’t be just another line in our CVs, but a very special place in our hearts.”
Alex Hayes
Linkedin