BMF joins NRMA Motoring & Services roster

NRMA Motoring & Services has added BMF to its creative agency roster following a competitive pitch.

The Photon-owned agency joins a roster that includes Jack Watts Currie. The most recent campaign for NRMA was created by The Conscience Organisation, Naked Communications and radio specialist Eardrum, saw comedian Tim Ross feature as a geek, tradie and hipster, and a new slogan introduced: ‘NRMA It!’

BMF’s CEO, Jeremy Nicholas said: “This is a great opportunity to work on the iconic NRMA brand as well the wide range of quality brands in the NRMA Motoring and Services portfolio. We are looking forward to  partnering with NRMA Motoring & Services to make a real difference to the business and to their members.”




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