BMF makes top five list of world’s most effective independent agencies

bmf logoSydney-based BMF is in the top five of the world’s most effective independent creative agencies according to a new global ranking released at the Cannes Lions.

The Photon Group-owned agency appears on the Global Effectiveness Rankings published by Effies Worldwide and Warc (World Advertising Research Centre).

The listing is based on finalist and winner data from 40 worldwide Effie competitions.

The top five indies are Wieden + Kennedy USA, Kinograf Ukraine, Rabarba Turkey and BBH Singapore. BMF is tied in fifth place with Propaganda House Ukraine.

Meanwhile, the ranking placed Procter & Gamble as the most effective advertiser, McDonald’s as the most effective brand, Omnicom as the most effective advertising holding company and BBDO Worldwide the most effective advertising agency network. Sancho BBDO of Bogota, Colombia, was the most effective individual agency office.


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