BMF nabs Google APAC creative head for new innovation and co-ECD role

Enero Group’s BMF has appointed Tara McKenty to the newly created dual role of chief innovation officer and executive creative director, amongst a suite of internal promotions.

With 16 years experience in the creative industry, McKenty joins the agency from Google, where she has been the creative head in APAC for the past Nine years. At Google she was responsible for driving brand love and trust for the brand, working with other global brands to use Google’s products and platforms in innovative ways.