BMF poaches Droga5’s Cam Blackley as new ECD

Cam Blackley with Dominic Stinton, Warren Brown and Matthew Melhuish

Cam Blackley with Dominic Stinton, Warren Brown and Matthew Melhuish

BMF has appointed Droga5’s Cam Blackley as executive creative director following the departure of Spanish duo Carlos Alija and Laura Sampedro.

Blackley has been at Droga5 in Sydney for nearly six years where he was creative director, and has 20 years of experience at international creative shops including Droga5 New York, Publicis London, AMV BBDO.

He heads BMF’s creative team, which includes creative founder Warren Brown, Sydney creative director Justin Ruben and Melbourne creative director Carlos Furnari, who was appointed at the end of last year.

He said in a statement: “This is where I wholeheartedly thank Dave, Nobby and Duncan for more than eight years of mateship and mentorship. But this opportunity was simply too good to pass up.

“I’m really looking forward to getting stuck in with Dom and Warren as partners in crime. There’s a great energy about BMF right now that’s very attractive to be a part of, especially with the addition of Carlos in Melbourne to complement Rubes in Sydney.”

Alija and Sampedro announced their departure from BMF in October last year, leaving the agency for an undisclosed job in London less than two years after making the move to Australia.

The pair had joined the agency in January 2012 and officially departed this month.

Blackley’s departure comes less than a month after strategy director Justin Graham left the agency for a similar position at M&C Saatchi, and was replaced by former Lion marketer Jon Bradshaw.

Blackley has worked on a variety of brands including Carlton United Breweries, Kraft, Cadbury, Sainsbury’s, British Telecom, Tracfone, Virgin Australia, The Economist, Nicorette and ING Direct Bank.

BMF CEO, Dominic Stinton said in a statement: “I’m delighted Cam is joining BMF. Not only is he a top bloke, but his experience working for different agencies in different markets will bring another fresh perspective to the leadership team, as BMF continues to diversify and create world class work.”

BMF’s creative founder Warren Brown said in a statement: “Cam has produced great work in Australia, London and New York. His ideas are fresh and quirky and have broad appeal, which is exactly the sort of work we’re known for doing at BMF. Cam’s leadership skills and understanding of Aussie culture will be a great addition to the BMF team.”

Blackley has received a number of awards including a Black Pencil for ‘The Million’ for The New York Department of Eduction, two D&AD Pencils and Gold Lion for ‘The Regulars’ commercial for Victoria Bitter, and another Yellow Pencil at D&AD for Boost ‘Moreing’ for Cadbury Boost Bar.

BMF’s clients include Aldi, The Atheletes Foot, network Ten, P&O, Lion, Football Federation Australia, Weight Watchers, Ferrero, Meat and Livestock Australia, George Western Foods, BPAY, Schweppes, Ryobi, Lymo, Monash University and Amnesty International USA.

Droga5 Sydney’s clients include Telstra, Unilever, Mondelez, Woolworths, Qantas, United Nations, ING Direct, Pinnacle Liquor, Group, OzHarvest, BSc and Sunbeam.


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